DigitalDay 2025
The Era of Human-Centered Artificial Intelligence
Digital Day 2025 will be a space for discussion on how Digitalization and Artificial Intelligence can bring practical benefits to agriculture across Latin America. This year, the spotlight will be on the connection between technology and people—highlighting how the human factor is essential when applying AI to real challenges in agribusiness. The event will deliver valuable insights that drive new business opportunities and greater efficiency in operations—before, inside, and beyond the farm gate.
The program will feature leading voices from the market alongside BASF leadership, with the goal of showing, in practice, how artificial intelligence can be applied in ways that are concrete, scalable, and aligned with the real needs of the field.
In 2025, Digital Day will be broadcast to customers across Latin America, expanding access to knowledge-sharing and reinforcing BASF’s role as a driver of innovation in the sector. It will be a unique opportunity to discover emerging trends and explore pathways toward a more connected and efficient agriculture.
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Take a look back atDigital Day 2024
Previous events
2024 • The Future Reimagined in Agriculture
The Digital Day BASF 2024 was a journey of learning, connection, and innovation, equipping agriculture professionals for an increasingly tech-driven future.
With an immersive program, we explored artificial intelligence, automation, and the role of human-machine collaboration in advancing digital agriculture. Industry experts and leaders shared valuable insights on transforming challenges into opportunities, unveiling new solutions for a constantly evolving sector.
2023 • Digitalization Transforming the Customer Experience
Digital Day Agro Latin America 2023 brought together a global audience to discuss how customer experience is changing in the agricultural sector. This virtual event, with realistic 3D settings and broadcasted in three languages, focused on using digital tools to boost efficiency, improve service, and create new experiences for farmers. Industry experts and BASF leaders shared their thoughts on how digitalization and innovation are shaping the future of agriculture.
2022 • Digital leveraging business opportunities
Reflecting on BASF Agro's development in the adoption of technologies, the third edition of Digital Day discussed the transformation of culture within the company, presenting success stories from across Latin America.
2021 • Be part of this journey of digital transformation in agriculture
Presenting the digital transformations in agribusiness, the second edition of Digital Day featured leading experts in the sector talking about the trends, impacts and opportunities of the digitalization of the sector in Latin America.
2020 • Be the change you want for agribusiness
Aiming to get employees to reflect on their role and BASF's role in the digital transformation of agriculture, the first edition of Digital Day had the purpose of accelerating cultural transformation within the company, democratizing the Digital team's knowledge of new technologies and providing access to the latest market trends.
